Road Safety Data
June 22, 2016
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Bespoke Research

Road Safety Analysis are always keen to work with partners from all sectors in order to further the road safety knowledge base. In recent years, research projects have been commissioned by a range of commercial and charitable organisations who required insight into specific road safety issues. These research projects have attracted considerable media interest, have been cited in academic papers and have been used by lobby groups to help shape government policy.

Within the RSA team, there is expertise in quantitative and qualitative research techniques, ensuring the production of robust but accessible analytical reports.


RSA offers expertise in primary research and analysis, statistical testing and secondary research critiquing. Whilst specialists in STATS19 collision data, RSA research regularly incorporate data from other sources, including socio-demographic data (population, Mosaic, Index of Multiple Deprivation, rurality) as well as vehicle usage data (mileage, vehicle ownership, licensing).

Working closely with clients of bespoke research, RSA ensures that the research brief meets the project requirements, defining the data sources and output from the start. This results in the production of high quality useable research which clients can practically use.

We are always keen to undertaken new research projects, be they new in-depth analysis of collision data or exploring new data sets. Please contact us to discuss your research requirements.
Too Much, Too Young, Too Fast cover

Rural Young Drivers

RSA were commissioned by the National Federation of Young Farmers Clubs (NFYFC), with funding from the Rees Jeffreys Road Fund and Michelin Tyre PLC, to produce a comprehensive piece of primary research that looks into the risks posed to young drivers living and driving in the countryside. Building on the success of RSA’s 2012 analysis produced for the BBC’s Countryfile programme, the new study analyses the factors involved in rural young driver collisions, concluding that they are 44% more likely to be involved in a collision than young drivers living in urban areas. Furthermore, the research concluded that there are factors which appear not to be a consequence of age/inexperience or living in the countryside and are instead unique to rural young drivers.

The findings of this report were used in a RAC Foundation exploration of the potential casualty savings in Great Britain of the adoption of Graduated Driver Licensing.

“There is an urgent case for greater education and awareness among young drivers, especially those in rural areas. In light of the government’s recent green paper on young drivers, the RSA report provides a compelling case for some of the recommendations.” Darren Lindsey, Michelin


RSA is proud to have developed close working relations with The Parliamentary Advisory Council for Transport Safety (PACTS) and have been commissioned by them to undertake a variety of reports in recent years.
Stepping out

May 2013 saw the publication by PACTS of a report carried out by RSA titled Stepping Out – Pedestrian Casualties: an analysis of the people and circumstances. The PACTS-commissioned report was funded by the Safer Roads Foundation and the Institute of Advanced Motorists and launched to coincide with international road safety week. The report used analysis derived from MAST and looked at those most at risk of being involved as a pedestrian casualty. It also reviews recent trends in pedestrian casualties and reviews the slowdown in casualty reductions.

"PACTS is very pleased to have been able to commission this report into pedestrian casualties from Road Safety Analysis. We hope others will use it to deliver safer pedestrian environments that we can all enjoy.” David Davies, PACTS
Road Safety Since 2010 cover

The RAC Foundation funded a joint PACTS-RSA exploration of road safety in Great Britain since the start of the Conservative-Liberal Democrat Coalition Government in 2010. The report incorporates a range of research methodologies, including desk-based analysis of key policy documents, reported road casualty statistics and road safety data; three workshops with key stakeholders; and an online questionnaire of English local transport authorities. The report assessed progress since 2010 against five criteria:

• Leadership and strategy

• Actions to improve road safety

• Resources and capacity

• Casualty and safety indicators

• Research, data and analysis

The publication of the report was timed to coincide with the publication of the 2014 casualty figures and to act as a guide to the new Conservative Government in the creation of new road safety policies.

Fitness to Drive cover

Collaborating with eminent academics who are also all members of the PACTS Road User Behaviour Working Party, RSA’s Dan contributed to ‘Fit to Drive?’, an exploration of driver impairment, covering alcohol, drugs, fatigue, uncorrected defective eyesight and mental or physical illness or disability. The research used primary and secondary data to understand the effects of impairment and provides recommendations on how they can be reduced.

Road Safety Observatory

The Road Safety Observatory aims to provide easy access to independent road safety research and information for anyone working in road safety and for members of the public. It provides summaries and reviews of research on a wide range of road safety issues, along with links to original road safety research reports. Autumn 2015 saw RSA’s first commission by the Programme Board of three Research Reviews on different topics. The process involves researchers and road safety experts creating each Review, which is then submitted to an independent Evidence Review Panel for review and comment. The reviews are intended to be free from bias and independent of Government policies and the policies of the individual organisations on the Programme Board. They represent a summary of the best evidence readily available to the research community and will be kept under review as new evidence emerges.

Tanya Fosdick

Head of Research

01295 731813

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