Evaluation Foundation
June 21, 2016
Media Foundation
June 21, 2016

Social Media Foundation

The Social Media Foundation Course is designed to equip attendees with the required tools they need for understanding the core features and current demographics of major social media channels, recognising what types of campaign generate the most success, evaluate the impact of their social media work and implement a bespoke social media strategy.

Why should you attend the course

Social Media is the most versatile environment that social marketers* need to work with on a daily basis when transmitting their campaigns messages towards the target audiences. Old and new platforms are fighting over coverage and new features and options appear every few weeks. Public preferences also differs a lot in terms of type and purpose of usage. Miss-use or lack of use of some or other channels or platforms can sometimes cost have a crucial cost for the campaign or intervention in place.

The Social Media Foundation Course aims to equip its attendees with the knowledge and tool to allow them by the end of the training to successfully create, manage, and monitor their own social media campaign.

* If you are trying to change people's behaviour then you are a Social Marketer.

Attendee outcomes

  • A good knowledge of the history of global social media platforms
  • Understand the core features and current demographics of major social media channels
  • Recognise what types of campaign generate the most success, and which can lead to failure
  • Be able to source good quality, appropriate content for their target audiences Improve reach by using low-cost advertising tools
  • Manage interactions with the public on social media
  • Devise and implement a bespoke social media strategy
  • Evaluate the impact of their social media work

Social Media Grandees

The Course offers an overview of the biggest players in the Social Media arena (Facebook, Twitter, YouTube, Google+) underlying their particularities, their strengths and their weaknesses. New and niche networks are also analysed and compared ( Instagram, Pinterest, LinkedIn, Tumblr, Flickr, Vine, Snapchat)

Social Media Strategy

People are what makes social media work and the public don’t always respond how you would like them to, or during office hours. The temporal nature of many channels means that one often only has minutes or hours to react. A social media strategy can help one ease the way to his audience. The tutors unveil apps and tools that can help attendees stay in touch and combine many social media feeds in one place.

Measuring & Evaluating Impact

By the end of the training, attendees will be equipped with the necessary tools and knowledge in order to understand and articulate measuring and evaluations plans and strategies. Differentiating between measures such as outputs and outcomes can be (and probably is) crucial for the success of any intervention or campaign.

Best Practice

The whole course is interactive and uses a lot of examples from best practice, which allows attendees to connect with the discussed notions and to better understand the whole landscape of social media. Real life case studies are also giving attendees living examples of how to benefit from the opportunities that constantly arise in the social media landscape.

Frequently Asked Quesions

1What are the main topics of the course?
The course includes a comprehensive agenda designed to equip attendees with the knowledge and skills to design, implement and evaluate bespoke social media campaigns.
Topics include:
• Social Media Grandees – Facebook, Twitter, YouTube, Google+
• Growing & Niche Networks – Instagram, Pinterest, LinkedIn, Tumblr, Flickr, Vine, Snapchat
• Building fan base
• Engagement is King
• Understanding sentiment; dealing with Negativity
• Measuring and evaluating Impact
• Designing Your Social Media Strategy
2How long does the course take?
The training course is two-day long.
3Is the course accredited?
Yes.
Affiliation with the Academy ensures that RSA’s courses meet a recognised standard and are accredited accordingly.
4Are there any prerequisites required?
It helps if you already have some experience of using social media but leave any preconceptions at the door!
5Is there any assessment at the end of the course?
Yes.
To successfully gain the award the candidates must:
• Complete the two day training course
• Complete the final assessment
Attendees will be assessed on the creation of asocial media strategy for a local or regional road safety campaign, focused on:
• Channel selection methodology
• Audience profile and core messages
• Content planning and calendar
• Monitoring plans and rules of engagement
• Objective setting and targets
The assessment can be achieved through a written document. This may involve amending or adding to an existing policy with the final report assessed based on the content of the course.

Tutor

Richard Owen

Operations Director

01295 731815


The key element to social marketing is shareability; traditional broadcast messages don't work in this environment

Tutor

Steve Ferris

Media Officer

01295 731816


Social media is rapidly changing and you need to understand which networks best suit your audience

I had very little or no knowledge of social media. On completion, I felt I had learnt quite a lot

Attendee feeback

Focusing on the analytics and exploring social media in more detail e.g. Snapchat. The trainers were knowledgeable and friendly and made the session fun and enjoyable - well done!

Attendee feedback

RSGB Academy

This course is run in conjunction with the RSGB Academy, the professional development arm of Road Safety GB. Courses are either hosted on behalf of the Academy and are open to all members or can be booked privately for an organisation. Affiliation with the Academy ensures that RSA’s courses meet a recognised standard and are accredited accordingly
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