MAST has been described as “admirable and commendable” by Richard Webber, creator of the MOSAIC geo-demographic classification system and Visiting Professor at UCL’s Centre for Advanced Spatial Analysis. His comments came on a day when groundbreaking customer insight projects from across the UK’s public sector were showcased by Experian, the international leaders in providing information and analytical tools. Much of the analysis within MAST is powered by MOSAIC Public Sector, provided by Experian UK.
Many public sector organisations are looking carefully at how to place customer insight techniques at the heart of their operations. With active government encouragement from the Improvement and Development Agency, such methods are set to become an essential part of public service delivery in future
Experian invited the MAST team to demonstrate their analytical techniques. Professor Webber, who was present, said later that MAST “was the best thing I’ve seen … it has made the day worthwhile”.