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Leicestershire County Council Claim Inaugural MAST Award at 2012 Conference

The highlight of the MAST annual user conference, held at Dunchurch Park in Warwickshire, was the presentation of the first MAST user award.  The winner was Steven Cross of Leicestershire County Council, for his evaluation of the Bare Bones scheme using the online analysis tool. The conference seeks to draw together road safety practitioners from across the country with a focus on developing evidence based practice and the particular role that high quality analysis and customer insight provides for intervention design. Conference was launched by a keynote presentation from Chairman of the CIHT road safety panel, Kate Carpenter, who immediately stretched delegates' thinking on the place of road safety in the broader policy picture.  Asking some provocative questions, Kate challenged the conference to examine our practice carefully and to be willing to let the evidence persuade us to strive for continuous improvement. From a global perspective on road safety presented by Mike Pittman of TRL, to a 'Quickfire' tour of the use of MAST in local schemes around the country, you couldn’t fail to be impressed by the breadth of analytical work underpinning the national road safety effort. The outstanding work of Leicestershire County Council, which was recognised with the MAST award, was an evaluative process which used MAST to assess how effective they are in reaching the most appropriate audience through the most efficient communications channels.  Steven Cross was presented with the award by Kate Carpenter. A link to the agenda, copies of the presentations and the 2012 User Survey can all be found at the [Conference Page]