Global Road Safety Leadership and Consultancy

Road Safety Analysis is increasingly engaging in work with international significance, whether this is thought leadership, best practice in intervention design or specific solutions that are transferable.

When the company was founded in 2010, RSA set out with the vision to become the UK’s leading provider of road safety analytical, social marketing & support services; several years on it is not surprising that there are a range of opportunities that have opened up to engage in international markets.

Below are some example of where the RSA team have been engaging globally on emerging road safety issues; please read on to find out more and get in touch if you would like to speak to the team.
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Research for European Audience


The latest piece of research conducted by RSA, and commissioned by the RAC Foundation was presented before an audience of road traffic policing specialists. The reports lead author and RSA director, Richard Owen, was in Manchester to reveal how the ground breaking research develops an extremely reliable approach that negates the effects of site selection periods and regression effect. The audience at the TISPOL annual conference seemed to really appreciate the depth of the research and the lively manner in which it was presented. For a more detailed view on the research, please view the research section of our website.
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Global Resources – Save Kids Lives


The UN decade of action for road safety has been hugely important in galvanising the global effort to address the challenge of road death and injury. The recent inclusion of road safety in the Sustainable Development Goals is a result of the tireless work of many organisations around the world.

The focus of the decade in 2015 was #savekidslives emphasising the road risks experienced by children. In partnership with Road Safety GB, RSA developed a suite of education resources for the campaign that were made available in English, Chinese, Arabic, Hindi, French and Spanish.

The resources blended advice and guidance based on the decade’s 5 pillars whilst making cross-curricular connections through use of national comparison data and classroom maps. All the resources are still available to download here.
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Best Practice – ERS Charter Awards


Led by the European Commission, the European Road Safety Charter, is the largest civil society platform on road safety, involving over 2,300 public and private entities committed to carrying out actions on road safety. DriveStart, one of the RSA young driver campaigns, has been identified as example of good practice by the ERS Charter after it was shortlisted in the Charter Awards for 2016. The DriveStart project file is available to view on the ERS Charter website here.
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International Connections – Global Alliance of NGOs & Prince Michael Awards


RSA director, Dan Campsall is a member of the advisory panel for RoadSafe and one of the judges of the Prince Michael International Road Safety Awards.
In this capacity he attended the fourth global meeting of NGOs advocating for road safety and road victims in Marrakech, Morocco in 2015. The conference provided an opportunity to identify and scrutinise international best practice that might be worthy of recognition through the Prince Michael awards and he also participated in the specialist data training track.
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Thought Leadership – Intertraffic 2016


The team at RSA have a strong background in the management of speed enforcement solutions with excellent technical knowledge of the infrastructure, plus an insight into government policy.

RSA Director, Richard Owen, has provided consultancy services to manufacturers and other parties interested in the deployment of enforcement solutions. At Intertraffic 2016 he provided the key-note speech on behalf of a major global manufacturer titled; The Impact Of Automated Speed Enforcement In Great Britain; A review of performance, public acceptance, and lessons for future developments.

The 90 minute presentation covered the political problems associated with the mass roll-out of speed cameras in the UK, public attitudes, changes in driver behaviour, casualty reduction evidence, and insight into the type of people who speed. The presentation finished with a look forward to the future of enforcement and other technologies that are in development to make our roads, vehicles and people safer.
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