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April 26, 2016

This solution is now delivered by our associated company Agilysis - please visit for more information

Area Profiles

As experts with a long history of processing and analysing collision and casualty data, the focus of the analytical team’s work is on the production of high quality research for a range of clients. These research projects range in scope from small scale insight into specific casualty issues at a local level through to national analyses which are subsequently used in policy development.

Through working with local authorities, police, fire and rescue services, national charities and commercial organisations over the past few years, RSA have developed a suite of analytical products, including Area Profiles.

Local Insight

Area Profiles are substantial report documents comprising comprehensive and systematic overviews of road safety risk for districts or unitary authority areas. They provide the authoritative intelligence necessary to inform an intervention strategy aspiring to secure safer roads and healthier communities. Compiled with all the expertise and resources of Road Safety Analysis, Area Profiles provide unequalled insight into risk within a specified area. Informed by a consultation process to identify client requirements and priorities, a team of skilled analysts methodically examine all available information about crashes, casualties and drivers. The resultant reports deliver indispensable insight into every aspect of road and resident risk which support the development, enhancement and evaluation of successful evidence-based road safety strategies.


The modular approach provides the local authority with the option to commission a basic report or request additional sections, including custom topics or a separate Executive Summary
2Target Audiences
The detailed Area Profile is designed to be useable on a practical basis to guide local authority road safety teams and their partners. The separate Executive Summary simplifies the findings into an easily digestible format for elected members, the public and the media.
3A focus on people and places
The findings from an Area Profile can be used to develop engineering, enforcement and ETP interventions by providing a focus on the roads in an authority’s area and on the collision risk of those living in that area
4National collision data
Residency and comparative analysis is possible in Area Profiles because RSA holds national STATS19 collision data, provided directly to us by the Department for Transport and accessed via MAST Online
5Range of analytical measures
Analytical techniques are consistently employed throughout the report’s sections, allowing easy comparisons between road user groups and road types. Measures include population based rates, rates per km of road, trends over time, internal (district or constituency) comparisons, age-based analysis and profiling via Mosaic Public Sector

Prices From


  • Tiered prices based on size of authority or region

Product Manager

Bruce Walton

Technical Director

01295 731818

Please contact Bruce if you would like to know more about how an Area Profile can help you better understand road safety patterns in your area.

Previous Clients