This solution is now delivered by our associated company Agilysis - please visit www.agilysis.co.uk for more information

Area Profiles

As experts with a long history of processing and analysing collision and casualty data, the focus of the analytical team’s work is on the production of high quality research for a range of clients. These research projects range in scope from small scale insight into specific casualty issues at a local level through to national analyses which are subsequently used in policy development.
Through working with local authorities, police, fire and rescue services, national charities and commercial organisations over the past few years, RSA have developed a suite of analytical products, including Area Profiles.

Local Insight

Area Profiles are substantial report documents comprising comprehensive and systematic overviews of road safety risk for districts or unitary authority areas. They provide the authoritative intelligence necessary to inform an intervention strategy aspiring to secure safer roads and healthier communities. Compiled with all the expertise and resources of Road Safety Analysis, Area Profiles provide unequalled insight into risk within a specified area. Informed by a consultation process to identify client requirements and priorities, a team of skilled analysts methodically examine all available information about crashes, casualties and drivers. The resultant reports deliver indispensable insight into every aspect of road and resident risk which support the development, enhancement and evaluation of successful evidence-based road safety strategies.

Modular

Each report is produced using a modular approach, ensuring that they are tailored to a clients’ needs to reflect the issues in their area but with guidance from RSA experts to guarantee relevance and clear insight

Client consultation

RSA analysts will work closely with a client to ensure the content reflects local needs. This can include visits to the client to discuss the approach in detail.

Easy to update

Once commissioned, whole reports, existing and/or new sections can be updated in subsequent years using the same techniques, allowing readers to monitor local risk over time

Features

1Customisable

The modular approach provides the local authority with the option to commission a basic report or request additional sections, including custom topics or a separate Executive Summary

2Target Audiences

The detailed Area Profile is designed to be useable on a practical basis to guide local authority road safety teams and their partners. The separate Executive Summary simplifies the findings into an easily digestible format for elected members, the public and the media.

3A focus on people and places

The findings from an Area Profile can be used to develop engineering, enforcement and ETP interventions by providing a focus on the roads in an authority’s area and on the collision risk of those living in that area

4National collision data

Residency and comparative analysis is possible in Area Profiles because RSA holds national STATS19 collision data, provided directly to us by the Department for Transport and accessed via MAST Online

5Range of analytical measures

Analytical techniques are consistently employed throughout the report’s sections, allowing easy comparisons between road user groups and road types. Measures include population based rates, rates per km of road, trends over time, internal (district or constituency) comparisons, age-based analysis and profiling via Mosaic Public Sector