1Customisable
The modular approach provides the local authority with the option to commission a basic report or request additional sections, including custom topics or a separate Executive Summary
2Target Audiences
The detailed Area Profile is designed to be useable on a practical basis to guide local authority road safety teams and their partners. The separate Executive Summary simplifies the findings into an easily digestible format for elected members, the public and the media.
3A focus on people and places
The findings from an Area Profile can be used to develop engineering, enforcement and ETP interventions by providing a focus on the roads in an authority’s area and on the collision risk of those living in that area
4National collision data
Residency and comparative analysis is possible in Area Profiles because RSA holds national STATS19 collision data, provided directly to us by the Department for Transport and accessed via MAST Online
5Range of analytical measures
Analytical techniques are consistently employed throughout the report’s sections, allowing easy comparisons between road user groups and road types. Measures include population based rates, rates per km of road, trends over time, internal (district or constituency) comparisons, age-based analysis and profiling via Mosaic Public Sector