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MAST seen as beacon of best practice

Transforming all aspects of government to serve citizens better is a major government objective right now, and customer insight techniques lie at the heart of meeting this challenge. The Cabinet Office tries to share best practice and innovations which could help the public sector to adapt to a changing world, and so deliver better services.

Andrew Sheffield, the Director of Service Transformation at the Cabinet Office, was impressed when he attended a presentation on the MAST Project a few months ago. He recognised the project as an example of how thinking differently about target audiences could bring big changes to the way in which government at all levels engages with the public. As a result, MAST will feature as a high profile case study in the next issue of ‘Customer Matters’, a publication which is circulated widely to ministers and senior civil servants right across government.

MAST Communications Consultant Dan Campsall commented “I will be delighted if our pioneering work in road safety could help to improve services across the public sector.”