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Annual Conference 2014

The fourth annual MAST User Conference took place on the 11th March 2014 at the Dunchurch Park Hotel near Rugby.

As usual, attendance was free for a representative of each MAST member organisation with additional places available. The day opened with a keynote speech on 'Carving Nature at its Joints' from Dr Simon Christmas, challenging delegates to look critically at the way in which segmentation can work to help deliver value for money, but also caution that the segmentation we select needs to be fit for purpose.


Keynote speech by Dr Simon Christmas "Carving Nature at its Joints"

Plenary sessions can be viewed as video, meanwhile all presentations can be downloaded as PowerPoint presentations or PDFs.
Research, Technology & Training ([PPTX] / [PDF]) Comparative Analysis ([PPTX] / [PDF]) Breakout Sessions Contributory Factor Analysis ([PPTX] / [PDF]) MAST Mosaic & Marketing Communications ([PPTX] / [PDF]) Practitioner Profiles Virtual Fatal Four Project - Hiren Patel ([PPTX] / [PDF]) Cycling; A Partnership Case Study - Anke Taylor & Ruth Gore ([PPTX] / [PDF])
The conference also formed the backdrop for the presentation of the annual MAST user award.  With the Tour de France visiting Yorkshire in only a few months’ time, Safer Roads Yorkshire and Humber scooped the award for a comprehensive study of cycle collisions that is underpinning their engagement strategy at this critical time.