Significantly, adults who are injured whilst walking at night are a growing proportion of overall casualties, with an over-representation among young men from more deprived communities. It is perhaps little surprise that alcohol plays a bigger part in these crashes than at other times in the week.
Chair of Road Safety GB, Honor Byford explains the reason for bringing this report out now: “This research shines a light on what is occurring with adult pedestrians, especially at night-time, and can be used as a starting point for developing evidence-led interventions for drivers and pedestrians like.”
Addressing this behaviour, especially where alcohol is involved, has presented a distinct challenge for the authorities. Leaning on behavioural economics and previous social experiments such as The Fun Theory, RSA presented one option for improving pedestrian safety at night. An innovative twist on the school crossing patrol drew road users towards the zebra crossing, increasing the proportion of pedestrians who used the controlled crossing point to improve safety.