Safer Roads Berkshire have done a terrific job in delivering a wide range of excellent road safety projects (despite cost pressures) through good use of technology, efficient management and securing greater cooperation from stakeholders. An excellent example of what can be done in tough times.
Since April 2011, Safer Roads Berkshire has been operating under a completely redesigned structure, managed by Road Safety Analysis, to protect public investment and maintain expertise working to improve safety on Berkshire’s roads. The new way of delivering road safety has reduced costs, increased output and helped to deliver a wider range of more effective road safety initiatives to support each authority.
A programme of work now exists to address issues ranging from pedestrian training and child car seat use through to cycle safety, driving for work and risks associated with ageing. All of these projects are being backed up by rigorous evidence and evaluation.
His Royal Highness Prince Michael of Kent approved the recommendation of the Judging Panel that the Safer Roads management service should receive an award. The judges concluded that the nomination was “a fine example of good quality road safety management”.
Dan Campsall, Communications Director for Safer Roads Berkshire praised the work that has gone into creating the innovative service.
“In contrast with many local authorities, which have degraded their commitment to road safety by cutting budgets and reducing services, the authorities in Berkshire have pioneered a new approach leading to a broader range of high quality programmes which are proving to be extremely effective at the same time as reducing expenditure."